IBAH | Distracted Driving Campaign

Posted Jun 29th, 2017 in Community Events, IBAH News

The Insurance Brokers Association of Hamilton (IBAH) is looking forward to Canada Day, however, with all the excitement that surrounds the long weekend, we would like to promote the awareness of distracted driving in Ontario.


IBAH Canada Day Distracted Driving Campaign

IBAH Board of Directors would like to wish our beautiful country of Canada a very happy 150th birthday!!!

Distracted Driving Campaign

With this brings a highly anticipated July 1st long weekend and we want to promote awareness of distracted driving in Ontario. Distracted driving has surpassed impaired driving as the number one killer on the roads, and it is an issue that drivers need to take more seriously. The RCMP defines distracted driving as follows;

“Distracted driving is a form of impaired driving as a driver's judgment is compromised when they are not fully focused on the road. Distracted driving qualifies as talking on a cell phone, texting, reading (e.g., books, maps, and newspapers), using a GPS, watching videos or movies, eating/drinking, smoking, personal grooming, adjusting the radio/CD and playing extremely loud music. Even talking to passengers and driving while fatigued (mentally and/or physically) can be forms of distracted driving.”

The IBAH is promoting safe driving practices this week and wants to remind drivers that distracted driving is preventable! 

IBAH Canada Day Distracted Driving Campaign

IBAH Radio Ad

We will be airing the following Distracted Driving Campaign for the Canada Day long weekend on CHML 900AM and CING 95.3 ‘Fresh’ FM. 

  • THE INSURANCE BROKERS ASSOCIATION OF HAMILTON REMINDS ALL MOTORIST THAT ACCORDING TO THE O.P.P. DISTRACTED DRIVING CONTINUES TO BE THE NUMBER ONE CAUSE OF FATAL ACCIDENTS ACROSS ONTARIO. IF YOU ARE TEXTING, TALKING ON YOUR PHONE OR PRE-OCCUPIED WITH OTHER ACTIVITIES - YOU ARE NOT DRIVING SAFELY. IT IS IMPOSSIBLE TO DRIVE SAFELY UNLESS YOUR EYES AND MIND ARE SOLEY FOCUSED ON THE TASK AT HAND. DISTRACTED DRIVING IS JUST NOT WORTH IT. A REMINDER FROM THE INSURANCE BROKERS ASSOCIATION OF HAMILTON...ACTIVELY INVOLVED IN THE SAFETY OF OUR COMMUNITY.
    - IBAH Radio Ad

If you need to text or make a call, please pull over. Keep your eyes on the road, hands on the steering wheel and stay safe this July long weekend. Remember, “Your Best Insurance is an Insurance Broker”

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